Marketing

What Is An Inbound Marketing Campaign?

Inbound marketing campaign seeks to attract customers to your product or service by providing content that is of interest or useful to them. In contrast, outbound marketing involves using traditional marketing techniques, such as advertisements, that ‘go out’ to the customer. The goal of an inbound marketing campaign is to produce content that will attract new leads and potential customers to your business.

These types of campaigns focus on identifying a specific type of potential customer to create a ‘customer persona’. Content that is produced in support of an inbound campaign seeks to answer questions this customer may have or otherwise provide them with valuable information about your product or service. The goal is to attract and engage potential customers with this content that helps build trust with your brand and makes them likely to purchase from you. It is a more helpful and personal way of helping customers meet their wants and needs.

The most important element of these types of campaigns is to clearly identify your potential customer so that you know what type of content will appeal to them. A buyer persona is a representation of your target customer that takes into account their needs, attitudes, pain points and demographics in order to create as complete a picture as possible of who you are marketing to.

The next step is to create content that will appeal to this particular type of customer; the type of content you create will depend on the data you have gathered in creating your buyer persona. This content should not be a sales pitch as such, instead it should offer information that is of value to the customer – for example, or that solves a problem that they have. It should be educational and seek to empower customers by educating them or entertaining them without expecting any particular return.

Content can be provided in a variety of formats and through multiple channels such as articles, videos, blog posts, social media posts, emails, podcasts and so on. Once again this will depend on your buyer persona and which method makes most sense for them. The goal is to produce great content that will build a sense of trust with your customer so that when they are ready to make a purchase your company is the one they turn to. This also helps build brand awareness by outlining your company’s values, mission and purpose in a subtle way without annoying the customer.

How Instagram Marketing Works

Instagram is the most popular social media platform for marketing by a long shot: it is estimated that over 90% influencers make it their preferred choice. It seems that the format of the site lends itself to marketing in a way that other sites do not.

Broad based advertising has given way to content marketing and influencer campaigns that enable brands to reach highly targeted audiences quickly and to drive a high level of engagement with those audiences and thus more sales. Engagement rates on Instagram are at least double than that on any other social media site.

Instagram marketing removes the distance between the brand and the user because customers are pitched a product by a trusted source, the influencer, that is regarded as an authentic voice that will tell the truth about it. It is more like a recommendation from a friend than an explicit sales pitch. This results in much higher conversion rates than are achieved through other marketing techniques and at a fraction of the cost of a traditional marketing campaign.

Instagram marketing can be a great option for small businesses without a huge marketing budget for this reason. They can use micro (and even nano) influencers (who have a smaller following than major Instagram influencers) for a relatively small amount of outlay. A micro influencer is someone who has between 10 and 100 thousand followers while a nano influencer has several thousand followers. This marketing technique is still effective because even though the audience is small it is highly engaged and targeted to a specific product or niche activity. Micro influencers have a significant, though not huge, following and make up almost a third of all influencers on Instagram.

When undertaking an Instagram marketing campaign the first step is to find influencers that suit the brand and product. Remember that while major influencers have millions of followers their level of engagement is much less than smaller influencers. Finding influencers that fit well with a brand and that have high engagement is key. Checking their content is another necessary step in making sure they fit the brand. Smaller influencers are not expensive and may offer to post in return for sample products though these days influencers are becoming more professional and will demand suitable recompense for their efforts. Software is available online that maintains directories of influencers that are available for campaigns in given categories and niches.

What Is Strategic Sourcing?

Strategic sourcing refers the process an organization uses to obtain the source materials that it requires to operate with a view to its long-term aims and how best to achieve them. This means constantly evaluating and improving procurement activities.

It is achieved in practice by an organization collaborating with its suppliers and by using its purchase power to negotiate the best price and delivery terms possible when procuring source materials as well as working closely with suppliers. This improves efficiency, reduces costs and ensures the quality and reliability of the organization’s output. It streamlines procurement processes and ensures the best quality at the least cost is achieved in a timely manner.

Strategic sourcing aims to develop supply channels at the lowest possible overall cost, not just the purchase price. It is more than simply the purchase itself, in that it includes all aspects of the process that leads to a purchase in the procurement cycle from specifying requirements, evaluating suppliers to final receipt and payment.

It also improves supply chain risk beyond mere compliance with standards and quality for the product being supplied. It can include assessing the stability of the country of origin in which the supplier operates, risks in the mode of transportation, sensitivity of intellectual property rights in certain production processes and other customer-specific requirements.

A vital element of a strategic process involves building strong relationships and trust with suppliers. While supplier operations and capabilities must be assessed as a first ste,p it is worth delving deeper into their potential capabilities. For example, seeing whether there are there value-add opportunities for the product being supplied and whether the supplier has or can provide other competencies that can be leveraged. The approach should be that of a partnership where they are encouraged to collaborate on joint strategies to improve their technology and processes.

Closer relationships can lead to faster lead times, better quality and more reliable order fulfillment. In fact the most competitive advantage can be achieved by aligning supplier and buyer goals as closely as possible to get the desired result through constant and clear communication of what is required and collaborating to make sure it is delivered to those specifications.

By having an overall sourcing strategy, organizations can prioritize performance goals, ensure on-going risk management at all stages of the procurement process and not only assess but work with suppliers to achieve sustainability, flexibility and innovation in the purchasing process.

What To Look For In A Digital Marketing Consultant

If you’re looking for an Austin digital marketing consultant keep the following in mind to ensure you get the best person for your digital marketing needs.

Digital marketing spans a wide field of practices including: video marketing, content marketing, Facebook advertising, Instagram influencers to name just a few. Make sure that the consultant you hire is an expert, or at least conversant, with the digital marketing techniques that you intend to use. Also, make sure you clearly define the results you want to achieve: for example, increase traffic, find qualified leads, improve sales and so on and see whether they have a proven track record in these areas.

Online is clearly the best place to look for your candidate and you’ll be limiting your search to the Austin area. When you find candidates, however, make sure that you check other clients the candidate has worked with and, if possible, check customer ratings and testimonials. If possible, contact a former client of the consultant and ask them candidly what their experience was like and whether they were satisfied with the overall results.

Look at the consultant’s web page, its design and information structure: this should be the best example of their work and will show whether they are a good fit. See if they rank in the results pages – once again, if your goal is to rise in the rankings and a consultant can’t achieve this for their own company then they’re unlikely to be able to do it for you.

When researching the best Austin digital marketing consultant ask them about the processes and tools that they will use to deliver the desired results. Digital marketing is an ever-changing field and new techniques and approaches are constantly appearing while others no longer achieve the results they used to. Ask candidates about how they will use different types of content and how they will be created and distributed, what they regard as the best current approach to SEO, whether they regard social marketing as a good fit for your campaign and whether they can provide a mobile-first approach through responsive web pages.

Finally a good digital marketing consultant should be fully conversant with the data analytics that apply to web properties, social media assets and other elements associated with digital campaigns. They should be able to gather the data associated with your campaign in one place and be able to clearly show improvements in your desired campaign goal metrics.

Using Custom Phone Greetings To Welcome Callers

The Need for Professional Greeting to Calls

Why go for Custom Phone Greetings at the Workplace? Any business strives on its public dealing and how it interacts with the customers. One of the first interaction a customer has with the office is when they make a call to a business or service. It is the first interaction for the office to leave a positive impression. Today, where an office receives hundreds of calls daily, it is not possible for live operators to professionally take calls and greet each caller. Due to these reasons offices, today install phone greeting systems with the custom phone greeting messages to receive the client’s call on the phone and then direct the request to the operator.

Custom Phone Greetings Ensure Proper Welcome, custom phone system greetings are an excellent manner to make the most favorable impression on the client. The reception is the first point of communication, whether you want to transfer a customer call or put the client on hold.

While a live operator may deviate from a standard script of greeting the customers – when you have a system with custom recording in place, there are no chances of errors in greeting the customers properly. It can also be a way to make sure there are no human flaws when addressing customers. A customer calls, he gets the appropriate custom greeting, and since all the records are computerized, it makes a good impression on the customer. People who are serious about how they treat their customers invest in the custom greeting systems to boost the business customer service levels.

Custom Phone Greeting and Messages System, There is a variety of modern phone systems with several features to operate automated and personalized greeting messages as needed by your company. Some vendors will provide you with complete settings of the custom greeting system and excellent discounts on purchasing the system in bulk if you’d like.

In the modern marketing and promotion methods where the emphasis is on customer services, having a custom greeting system is a great way to impress, retain, or capture new customers and build a better relationship with existing clients. Many workplace settings replace live operators with more sophisticated phone greeting machines that can not only greet the customers on the phone but can also direct the caller to their destination desks. With the advancement in technology – manufacturers are launching even better phone greeting systems.

Stylish Fabric Sign Displays

Fabric Sign Displays are innovated design patterns that are colourful and eye-catching. These displays are a popular advertising and marketing tools for Brands to promote their businesses. With new marketing campaigns coming out, the designers look out for the best fabric sign displays to attract the public to their product or services. Those brands that use this medium effectively stands out from their competitors. In advertising campaigns, there are many things one can do with the fabric sign displays to support the marketing campaign. Not only these displays are fitting for all types of marketing promotions such as a product launch or a public event but they can be easily set up in both indoor and outdoor arrangements.

Another reason why fabric sign displays are popular is that of the convenience of carrying these designs from one event to another. These signs are light and easy to transport. The transportation charges and labor required to set up these sign displays are not much and most advertising firms prefer the fabric signs display over other types of advertisements.

These displays today are more colourful and sharper. Using the latest graphics tools and computer-generated designs there is no limit on how creative one can get in designing the fabric displays. Any type of texture and images can be created on the display. Due to these reasons, most luxurious brands use these stylish fabric displays as promotional material.

The fabric is made from strong and durable material and when compared to other types of marketing materials, the fabric designs are durable and last longer. If a brand is looking for a marketing promotion that would be ongoing, the best option is to create all marketing displays and promotional materials using the fabric display. These fabric signs are easy to bend and fold and would not tear. As these designs are durable they are good for repeated use in similar advertising and promotional events.

The fabric is washable and it is easy to maintain these items. Due to the ease of carrying and cleaning the displays, these are more feasible to use in the outdoors and will not be damaged due to a sudden rain situation or moving the display from one location to another.

The fabric displays are easy to set up and take down. You do not need any professional skills to work with these displays. All in all, if you are looking for an affordable and easy way to market a product or service the fabric displays are a good option as they are stylish, trendy and affordable.

Factors That Affect Explainer Video Pricing

If you are looking to make a video for your business, you may be wondering about how explainer video pricing works. While every production team has a different process, there are certain factors that tend to be in common. Here is an overview to help you understand this process. You will also gain some insight about how you can make your video even better than you expected.

Who is writing the script

One of the most crucial elements of your video is the script. This means that someone has to figure out exactly what the video will say. You’ll also need to think of the right images, sounds, and other elements that will go into the production.

For lower end solutions, you may have to come up with a lot of that yourself. However, that’s not a bad things. After all, nobody knows your business better than you do. Working on your script yourself can give you a big advantage.

Even if you have the budget to have the whole thing taken care of, you should still be involved. Respect the work of the experts but make sure you fully understand all aspects of the final script. There is a balance that can be achieved that will result in a video that will work well for your business.

What kind of technology will you use

Are you looking for a video to be animated completely from scratch? This may be more costly since it’s very labor intensive. This kind of process requires a lot of effort and time. Your team will use specialize equipment for your video.

The other part that makes it hard is the fact that mistakes cost a lot as well. Since everything is done from scratch, your video has to be more or less perfect with each take. The end result is worth it.

Another viable option is to use pre-made components. Although it may not be as smooth as the hand drawn options, it can still work. In fact, with the right script it might even lead to higher sales rates.

You should ask about the specific processes the production team uses. The more clarity you have, the easier it will be to have confidence. Remember, you are paying for a tool that is, in effect, an investment. The idea is for the video to lead to higher profits.

Do your best to invest as much as seems reasonable. A good video can give you a true advantage in your market place. To understand this more, speak to a team member today.

Why You Should Try GoDaddy Email Marketing

If you are serious about your online business, you will need to build a mailing list. Using a service such as GoDaddy email marketing can make or break your venture. The company is known for being a world class hosting provider. They have the infrastructure and the expertise to ensure you get the best out of your email marketing. If you haven’t already, here are some reasons why you should start building your mailing list today.

Give your customers time to develop trust.

Email is the best way to build trust with your customers. The harsh reality is that not everyone will be open to buying from you straight away. This has nothing to do with you or your business. The thing is, it takes time for many people to feel they can trust you.

At the same time, sending out regular newsletters lets them know that you’re a reliable business. With each message, you’ll get closer to getting that order. Here is the best part: the whole process can be automated.

Automate your marketing

This is the most important part of why you should consider GoDaddy email marketing. Their software can put your marketing on auto-pilot. You can program your newsletter sequence and the software takes care of the rest.

This way, you can focus on bringing in new leads. When they sign up, your sequence will do the selling for you. To get the most out of your marketing, you can then apply strategies to increase your profits.

Increase your profits over time

You also get reports of how your email campaigns are doing. This means that you can see who people are reacting to what you send out. You can then work on improving your messages based on the metrics.

This is powerful because it gives you a clear picture of how your business is doing in this area. You will have an objective view that will allow you to improve. And, make no mistake, you will have many breakthroughs along the way.

The more you test and experiment, the faster you will see results. Pay attention to what your listed members are doing. Give yourself time, and your profits will surely increase.

Here is an important tip. Don’t worry when people unsubscribe. It is inevitable. Your messages will not resonate with everyone. That’s a good thing! The people who stay on your list are the ones who are truly interested in what you have to offer.

Email could be what’s standing between you and your success. Get started today. It’s affordable and it could help your business grow at a rapid rate.

Guide To Business Marketing Strategies

It is not uncommon to view detailed insights of mail systems that allow the email marketers to know exactly who opened, clicked and even bought after receiving an email.
The encoded email links data is retrieved in the database server, which allows the sender to figure out who did what with an email.

One possible scenario: A client receives information about a product X of interest, browsing the website, but for reasons of insecurity, lack of information or personal preference, does not purchase online.

It might be useful for the company to know the interest of the client on product X, then allowing the customer service to inquire about the reasons for this interest to see if they can help the client in its decision to purchase.

Some companies that do not have the means to develop a strong enough infrastructure, business marketing strategies and use a tool for customer relationship management (CRM) internally will use CRM solutions marketed by application providers online (ASP).

There are also online services that host lists of customers and offer email distribution tools. These services provide all the necessary infrastructure and sometimes support services to customers.

Costs

Delivery of emails are a gold mine for marketers because they cost little. Hence, the over-use of this form of marketing. In fact, it costs a fraction of a cent for a company to communicate with its customers while traditional marketing is much more expensive. The email marketing campaign cost is generally between $0.01 and $0.05 per delivery.

The experts agree that personalized emails are usually more successful than direct mail, which is less personal, and often ignored by recipients. Using the small calculator, we can see that the cost per sale for an email campaign can be about one fifth of the costs associated with a mail merge.

It is generally accepted that direct mail costs between $1.50 and $2.00 per shipment. When this figure is compared to those mentioned above for email, we quickly understand the interest in this type of marquetry communication.

When a user makes a request via the search engine Bing, several results are displayed and ranked according to their relevance. In addition to this list, other responses from the Microsoft AdCenter platform appear at the top. These sponsored links and targeted according to the keywords queried by the user as part of business marketing strategies.

To post an ad in the list of sponsored links, advertisers can target precisely audience profiles will display their link. Microsoft AdCenter uses the system of pay per click or pay per click. When a user clicks on a sponsored link, the advertiser pays.
targeting

Search Engine Optimisation New Zealand

The cheapest and most effective way of improving your online visibility is search engine optimisation. This is because SEO makes it easier for search algorithms to find and index web pages. When a search is run on that search engine, therefore, the algorithm will rank your web pages highly. If you want your site to have a high search engine ranking, therefore, you will need to invest in professional SEO.

Importance of SEO

Having a high page rank is crucial for a variety of reasons. For starters, you need to know that internet users only give consideration to sites that rank highly on the search results page. In fact, only sites that appear on the first page are usually considered. If your site appears on the second or third page, you will not be seen by potential customers. It is not enough to appear on the first page because internet users normally give priority consideration to sites that appear on the top 5 slots of organic search results. To improve your chances of getting noticed and making a sale, therefore, you have to appear on top of the first page of search results.

Finding the Best SEO Provider

Search engine optimisation New Zealand residents should know, is all about tweaking a website and its contents to make it search engine-friendly. While the average person may learn a few tricks for doing this, the job is best left to professionals. Be sure to consider the following factors when looking for a suitable SEO agency:

i) Experience

The most experienced SEO providers are usually the best. This is because they know what works and what can’t work. They are, therefore, in a position to help you get the desired results. Both the years of experience and number of sites a firm has worked with in the past must be considered before a decision can be made.

ii) Track Record

You want to hire a New Zealand-based SEO agency with a proven track record. For this reason, you should consider looking at their portfolio to learn more about the quality of service offered by a firm. You want a firm that has consistently obtained a first-page ranking for their clients. You can learn a lot by looking at the portfolio of a firm.

iii) Cost

Search engine optimisation should not be costly. After all, there are many service providers in the industry, so competition has pushed prices downwards. Therefore, you should always do a cost comparison before making a decision.