It is not uncommon to view detailed insights of mail systems that allow the email marketers to know exactly who opened, clicked and even bought after receiving an email.
The encoded email links data is retrieved in the database server, which allows the sender to figure out who did what with an email.
One possible scenario: A client receives information about a product X of interest, browsing the website, but for reasons of insecurity, lack of information or personal preference, does not purchase online.
It might be useful for the company to know the interest of the client on product X, then allowing the customer service to inquire about the reasons for this interest to see if they can help the client in its decision to purchase.
Some companies that do not have the means to develop a strong enough infrastructure, business marketing strategies and use a tool for customer relationship management (CRM) internally will use CRM solutions marketed by application providers online (ASP).
There are also online services that host lists of customers and offer email distribution tools. These services provide all the necessary infrastructure and sometimes support services to customers.
Costs
Delivery of emails are a gold mine for marketers because they cost little. Hence, the over-use of this form of marketing. In fact, it costs a fraction of a cent for a company to communicate with its customers while traditional marketing is much more expensive. The email marketing campaign cost is generally between $0.01 and $0.05 per delivery.
The experts agree that personalized emails are usually more successful than direct mail, which is less personal, and often ignored by recipients. Using the small calculator, we can see that the cost per sale for an email campaign can be about one fifth of the costs associated with a mail merge.
It is generally accepted that direct mail costs between $1.50 and $2.00 per shipment. When this figure is compared to those mentioned above for email, we quickly understand the interest in this type of marquetry communication.
When a user makes a request via the search engine Bing, several results are displayed and ranked according to their relevance. In addition to this list, other responses from the Microsoft AdCenter platform appear at the top. These sponsored links and targeted according to the keywords queried by the user as part of business marketing strategies.
To post an ad in the list of sponsored links, advertisers can target precisely audience profiles will display their link. Microsoft AdCenter uses the system of pay per click or pay per click. When a user clicks on a sponsored link, the advertiser pays.
targeting