If you’re looking for an Austin digital marketing consultant keep the following in mind to ensure you get the best person for your digital marketing needs.
Digital marketing spans a wide field of practices including: video marketing, content marketing, Facebook advertising, Instagram influencers to name just a few. Make sure that the consultant you hire is an expert, or at least conversant, with the digital marketing techniques that you intend to use. Also, make sure you clearly define the results you want to achieve: for example, increase traffic, find qualified leads, improve sales and so on and see whether they have a proven track record in these areas.
Online is clearly the best place to look for your candidate and you’ll be limiting your search to the Austin area. When you find candidates, however, make sure that you check other clients the candidate has worked with and, if possible, check customer ratings and testimonials. If possible, contact a former client of the consultant and ask them candidly what their experience was like and whether they were satisfied with the overall results.
Look at the consultant’s web page, its design and information structure: this should be the best example of their work and will show whether they are a good fit. See if they rank in the results pages – once again, if your goal is to rise in the rankings and a consultant can’t achieve this for their own company then they’re unlikely to be able to do it for you.
When researching the best Austin digital marketing consultant ask them about the processes and tools that they will use to deliver the desired results. Digital marketing is an ever-changing field and new techniques and approaches are constantly appearing while others no longer achieve the results they used to. Ask candidates about how they will use different types of content and how they will be created and distributed, what they regard as the best current approach to SEO, whether they regard social marketing as a good fit for your campaign and whether they can provide a mobile-first approach through responsive web pages.
Finally a good digital marketing consultant should be fully conversant with the data analytics that apply to web properties, social media assets and other elements associated with digital campaigns. They should be able to gather the data associated with your campaign in one place and be able to clearly show improvements in your desired campaign goal metrics.
