The reasons for Yoga Art Photography:
- 1: ADVERTISEMENT: This process Yoga Art Photography as a marketing tool in the following ways:
- BILLBOARDS: Billboards has always been one way to cheaply advertise many products in areas that are visually hard to miss, like the side of a building, bust stops, road signs, and even electronic walls at stations.
Used by many larger companies these billboards will advertise using the art to catch the eye, using poses that are well known to the yoga world and will catch the eye of any prospective yoga student.
- WINDOW DRESSING: Many studios use these advertising form to display the artwork as their window dressing by either displaying on boards with the photography displayed on it or by actually having it printed onto sheeting that sticks to the window that causes the window to become a one-sided viewing mirror, where you can see the artwork from outside and from inside you can see through the artwork to the outside
- MAGAZINES: Many yoga magazines and some fashion magazines will use this artwork as their way of advertising either the art form of yoga, specific studios in an area, or to promote the specific art form of yoga.
- YOGA STUDIO ADVERTISING: Many studios that offer yoga classes, will use large artwork prints as wallpaper depicting graphically designed poses and or models in different poses, to promote a serene environment in which to practice this art form.
- 2: EDUCATION: Yoga poses can be used in the education of students in the form of books and or brochures.
Models are photographed in different poses depicting the art form in such a way that students can not only practice the poses on their own but also learn what to do and how to do it.
There are different types of poses that are photographed for different effects:
- THE HAND, FEET OR SPECIFIC BODY PART PHOTOGRAPHY: here the photographer will concentrate on a certain part of the body during a specific pose, to show the movement and stance of a specific muscle group that is worked out in that pose
- FULL BODY PHOTOGRAPHY: here the photographer will capture the whole body in a pose also showing all the muscle groups affected in that pose as well as the proper way in doing that pose to target which muscles. This photography will only see the body of the model doing the pose, whereas.,
- ENVIRONMENTAL PHOTOGRAPHY: is the same as per above but use a backdrop of a specific serene environment like the beach, forest or even a mountain view as a backdrop to enhance the pose