While lead generation has received major attention across marketing agencies, studies still show that over 60 percent of companies have problems executing a successful lead generation strategy. Every business needs to build multiple lead sources in order to stay afloat in terms of customers. Because lead generation companies understand this pretty well, they have the ability to create unique and customizable strategies for each channel they create. By helping companies build a holistic lead generation engine, lead generation firms allow enterprises to access new opportunities for increasing their customer base. Below are some of the stages that would be involved in effective lead generation that your lead generation company may adopt.
Lead Capture
Lead capture is the first stage involves creating and executing a successful lead generation strategy of creating and executing a successful lead generation strategy. The core purpose of this stage is to grab the attention and interest of the visitors who come to your website by getting information such as their email addresses. But because many people are skeptical about sharing their email addresses because of fear of spamming their inboxes, it is more difficult to win them than you can begin to imagine. This is where you need the next stage that will ensure you win them over.
Lead Magnets
This is a tool that gives your site visitors value in exchange for the kind of information you need from them such as personal email addresses. Some of the tools may include how-to video series, free trial or discount, eBooks, expert interviews, and webinars. The reason behind all these tools is to gain permission from the visitors with an aim of getting access to their information to allow you to make a follow-up on the leads. In addition, you will need to create and execute a working landing page.
Landing Page
Two reasons have been given for the creation of an effective landing page. First, a landing page helps a marketer to warm up the customers during the early stages of the sales process. Secondly, it is to capture the interest and attention to the extent that they are willing to provide you with the kind of information you need from them. But what is a landing page? It is where an internet reader or searcher will be welcomed upon clicking on ad. Ordinarily, landing pages exist separately from the websites and are popularly used as marketing tools. Experts say that an effective landing page is not complex, clear, and stimulates a person reading it by way of a call to action.
Lead Scoring
It is important to identify which leads are likely to yield sales and the best way to tell is by scoring them one by one. As a marketing component contained in automated marketing software, lead scoring helps marketers to prioritize the leads that are likely to convert to sales. This is done based on the extent of the engagement of the lead with inbound marketing content. Ideally, it helps to single out those who are ready to buy and goes further to ascertain if the lead generation strategy is effective. Because lead generation is automated, it provides real-time feedback on how responsive or otherwise the leads have been.
The aim of a lead generation companies is to grab the attention of the potential customers and gain access to their information in order to turn them into actual customers.