Professional events such as trade fairs and exhibitions are great tools to meet many contacts, make your products known and especially boost your turnover. It is important to take advantage of all the valuable tips for successful participation in a professional event.
The first step is to choose the professional event you want to participate in. Keep in mind that your Retail Stand in Australia needs to be thoughtful and fit with your business activity. For this reason, you should identify your goals for participating and your budget. You must ask yourself many questions before you start a registration.
Your participation in a trade show should be planned at least six months before the opening date. You must prepare your communication tools and establish a schedule by listing all the actions to be carried out until D-day.
Choose and set up your stand
Choosing a booth location is more strategic than you think. Some sites must be avoided: a stand located at the main entrance or next to an entertainment center will attract fewer visitors. You must therefore book a stand on the main routes to promote visits.
The layout of your stand is not to be neglected, it must be the image of your company and transcribe its values. Lounges usually offer packed stands (furniture delivered and furnished by the salon) and modular stands (furniture rental) according to your budget. Remember to customize it by bringing accessories such as roll-up, wall, floor stickers or posters.
It is essential to heal and personalize the presentation of your booth to attract a maximum of visitors and to distinguish yourself from other exhibitors.
Prepare your communication materials
When participating in a professional event, you must have communication materials. These tools allow you at first to be able to present your products or services, your company, to be contacted. They will also allow you to leave a trace of your brand, create impactful graphics to reach a maximum of people.
Some of the key materials you need include business cards: they allow to create a link between the prospects and you (your company). They must reflect the image of your company. Commercial brochures: they support you to present your products or services and allow you to leave a trace of your activity to visitors.
Roll-up banners allow you to pass a visible message by all passers-by and are easily transportable. The website provides a way to gain credibility and be visible on the web.
Remember to communicate about your participation in the show.
Announce your participation in an event on your website (in the form of a banner or article on your blog (if you have one).
