The average person spends several hours a day using their phone. Most of that is dedicated to the use of app design. If you have a business, then you can’t ignore the statistics. You need to go where the people are. In the past, this meant setting up shop where there’s high foot traffic. That it means building your own app and making it available for download so that it can live in your customers’ phones. Of course, it won’t be that easy since other businesses are thinking the same thing. Here are some questions to ask yourself when making an app design to streamline the process and increase your chances of success:
What Problem Do You Want to Solve?
You need to have a clear vision. Give your app a reason for existing. Look into problems commonly encountered by your customers or target audience. Which of these could you solve through the app? For example, homeowners might be have issues with their heating or cooling system. HVAC contractors could provide them with information about common problems and their corresponding solutions with the app. If users need more information or professional assistance, then they can use it to make contact and book a home visit. Meanwhile, a food manufacturer could provide recipes that feature their products as ingredients to give people more ideas on how to use these.
What Will Set You Apart from Your Competitors?
More small businesses are becoming aware of the benefits of having a mobile app. Your direct competitors might always have theirs up and running. Don’t despair. Use this to your advantage by studying what they did and how you can improve upon it. List down the things that they did right and the things where they were off. Ask your employees and trusted friends for input. After you have dissected their apps, it’s time to think of the ways in which your app can rise above them. This could be in terms of design, functionality, or content.
How Will You Implement This Vision?
Now that you have a general idea of what you want to accomplish, it’s time to get deeper into the details. Execution is where a lot of people fail. Plan every detail so you don’t suffer the same fate. You could look into what successful apps are doing and mimic their design aesthetic. You might sketch your app screen by screen on paper. Figure out what you want to include, how you will navigate between each page, what colors you’re going to use, and so on.