There are many types of businesses that rely on selling products or services to people who might not be in their local area. For example, many real estate agents sell properties to families who are planning a move to the area, but they have not yet relocated. If your business relies on reaching clients who live out of town, in another state, or even in another country, then the use of 360 degree virtual tours can be a huge benefit in marketing your products.
If you’re a real estate professional, it’s hard to sell a home sight unseen; however, a virtual tour can be the next best thing to being there. Even if it isn’t the final decision maker, it can help your clients narrow down their top choices so when they come to town, you can show them only the properties that they are most interested in purchasing. This can be a huge time saver for your clients as well as you and your staff.
With professional virtual tours that provide 360 degree views, you’ll be able to give a complete look at a property or product, but it’s essential that you use the right equipment or that you hire a company that specializes in creating high quality virtual tours. Whether you do the filming yourself or you hire someone to do it for you, it’s important to make a list of things you want to ensure are included in the tour. This could be specific angles of a product or a demonstration of the product in action, but it could also include selling points like a view from a deck or other selling point that isn’t necessarily a part of the property itself.
The key to a great virtual tour is plenty of planning. With a complete list of everything that needs to be included and a creative eye that can visualize the best way to capture what you want to show, you’ll be ready to begin the actual filming for the tour. Of course, quality cameras and software will make the tour look professional, which in turn adds credibility and value for your potential customers. Always insist on high quality video if you’re planning on using the 360 degree virtual tours as part of your marketing efforts.
Most business owners find that they have enough to do trying to keep up with the demands of their business and they choose to leave the filming of the virtual tour to the experts. This is often the best course of action.