We live in a world where being different has become somewhat expected. Behaving in an independent manner is, surprisingly enough, the new normal. Conformity is out and cutting edge is mainstream in today’s world. This desire to be distinct from the perceptions of others is certainly seen in modern fashions as much or more than anywhere else.
That is what fashion is all about. Being ahead of everyone else is the name of the game. Yet this is not as easy as it sounds in a world filled with corporate clones who all seem to have the exact same goods on offer. Standing out in a crowd should mean more than just having a different label inside your garment or buying your clothes at Retailer #1 rather than at Retailer #2.
There are some purveyors who do a great job of breaking out of the corporate hive mind, and one of the best of them is Demonia, founded in California in 1993. Demonia sells a line of very unique footwear that appeals to a number of urban subcultures. Since many of these groups prefer the same sort of unique gear, it is possible for them to build their brand off of an appeal to many disparate cultures which add up to an equivalent of the one big suburban gestalt that everyone else is aiming at.
Even better, they are largely left to service these markets with only limited competition from major brand names. Once Demonia Shoes, then it might show up at your local mall outlet. Until then, however, it is Demonia or nothing for many nascent footwear trends. Of course, by the time a trend does make it to the mainstream, it is no longer a trend anyhow but rather more of an affirmation of the ability of the overall culture to absorb new ideas.
To say that these shoes rule Halloween parties and all kinds of Goth get-togethers would be obvious, but their appeal is broader than that. Demonia would certainly fit in well with the various protests taking place around the country and they even make a point of instilling their particular “look” onto something as ordinary as a pair of sneakers– which end up reimagined into something utterly unique and attention-grabbing.
For those looking to make a radical departure from their current way of life, browsing the Demonia Shoes online catalog can certainly give one some fascinating ideas on how to proceed.