The influencer marketing platform is a form of social media marketing that entails a world of endorsements and product placement from influencers. These are mostly individuals who are more often not, self-made celebrities. Some organizations who have a purported expert level of knowledge or social influence in their field also qualify.
The personality that you’re looking for is someone with enough influence to affect the purchasing decisions of others because of authority, knowledge, position or sheer following. The position is synonymous to a social media butterfly–a social media glam queen or king who has established credibility in a specific industry. These social butterflies are so much more than the life of the party. They hold considerable sway and can persuade others with a single tap on their smart phone screen.
To be successful in the influencer marketing platform, there are a number of rules of engagement. First, you should be in the clear who you’re trying to influence. Your campaign can’t be all things to all people. An effective strategy requires you to speak to the right people using the right tools to differentiate your product or service in order to create a niche. The perfect partner will have a loyal following, rather than an inflated follower base consisting of frauds and auto bots.
You need to look for your looking-glass self. You need to find someone who’s producing content with a look and feel that complements your own. In this business, picking the personality who’s busy because you want the job done doesn’t apply.
Overexposure has its limits.Take a look at what your potential influencers are posting. How often are they plugging sponsored content? Are they spreading themselves too thin or working themselves to death? These are warning bells for you to not pick them.
Research and learn about on-demand players by doing nothing less than detective work. Get to know where they hang out. Even better, start your approach slowly by interacting organically with their posts.
Establish trust with possible candidates by sharing relevant information regarding your brand. Tell them what you hope to accomplish and make it clear how partnering with you can make for a win-win situation.
Prior to making a splash in the new marketing, it’s important to understand the rules. Always remember, rules of disclosure must be followed to the letter or else, you’re making yourself liable to fines or lawsuits. For example, celebrity endorsers are required to identify sponsored posts. There are many other rules. And you need to know all of them to stay out of trouble.