When designing an eCommerce website, you should focus on the user experience. Customers should be able to easily find what they want. This requires well-defined product categories and easy navigation. In addition, you should avoid confusing product names or jargon. Make sure your site has the necessary features to maximize the user experience.
Pop-ups
Pop-ups can be used to increase conversions and email list size. You can give away an ebook, recipe, or email sequence for visitors who opt-in to receive offers. You can also create pop-ups that allow visitors to leave their email addresses for future communication. A pop-up can also be used to promote your social media channels or email newsletter.
A pop-up can be an eye-catching element of an eCommerce website design. However, the right pop-up should be designed to fit the page it’s displayed on. For example, a pop-up can offer a free duvet cover set when a visitor purchases a pillow. These pop-ups should also have links to related products, increasing the chance of a sale.
Product images
Product images play a critical role in influencing the purchase decision of customers. For this reason, it is important to use high-quality photos and appropriately sized ones. In addition, your images must be easily zoomable to provide the best user experience for your site. You can achieve this by setting the size of the images to between 1,200px and 1,600px along their longest sides.
Cart button
The Shopping Cart button is one of the essential elements of an eCommerce website design. The button should be available on every page and display the total number of items in the cart. Clicking this button will allow the user to go to the checkout process and complete their purchase. In addition, the button should display a preview when hovered over. Including this call to action on every page is also essential, even if you sell just a single product.
Easy navigation
Easy navigation is one of the most crucial elements of an eCommerce website design. Whether your site features a storefront or a catalog, visitors should be able to find what they’re looking for in no time. Site navigation is commonly broken down into two types, one at the top of the page under the search bar and one on the side of the page. Both kinds of navigation are helpful to site visitors but in different ways.
Security
Security is a critical part of any eCommerce website design. It protects your customers’ sensitive information, and several ways ensure this. Here are four of the most important aspects to consider. Use secure databases and passwords to protect your online store.