In the event planning industry, creativity is like currency. Being creative and finding unique ways to promote your event are vital. For example, create a video invite that gives viewers a sense of what the event is like. You can also build a strong email list to promote your event.
Creativity is like currency for event preparation:
Creating events requires a great deal of energy and time. It would help if you made phone calls, attended tastings, booked speakers, and scheduled meetings. These tasks add a lot of stress and slow down your business. Fortunately, technology can help you out in many areas. It can streamline the planning process, allowing you to spend more time on creative ideas.
The event industry is changing rapidly, and creative ideas have become more important than ever. Today’s guests expect big surprises, flawless execution, and the perfect experience. This pressure has forced event planners to get creative and push the envelope with the event design. Unfortunately, those “unimaginable” parties are becoming a reality, and event planners need to stay relevant and competitive ahead of the curve.
Video invites give viewers a sense of the event’s vibe:
Video invites are a great way to communicate your message without using words. Not only can they provide a more personal touch, but videos can also give viewers a sense of the event’s vibe. As a result, they can boost your event’s exposure and attendance. Not to mention, video invites have the potential to become powerful word-of-mouth invitations. If you create a video with an interesting theme, you can increase your impact on your viewers.
Creating a thriving email community:
Creating a thriving email community for an event requires creating a series of emails that inform subscribers about upcoming events. The series should start early so people know the event is coming up and can take action to get more information. You can segment your email list to send different emails to different segments.
Getting an email list requires active effort, which you can accomplish by having a welcome booth with a clipboard and pen. You can also use modern technology to collect email addresses on-site, such as “text to join” technology that allows people to text a number to join. You can also place a sign-up link on signage, billboards, or printed collateral.
Budgeting for your event:
Budgeting for your event preparation is a critical step in the planning process. You must know the exact cost of each aspect of your event and determine how much you can spend on each. This is important for determining your event’s profitability. After deciding the budget, you can subtract your actual expenses and income from the estimated cost to determine how much you can afford. If you end up spending more than expected, you can redesign your event or reduce the budget.
When planning your event’s budget, ensure you include the essentials and high priorities as well as their respective estimated costs. Once you have a budget set, share this with internal and external stakeholders. This early sharing of the budget will prevent unexpected expenses from occurring later on.