You may be wondering how to hire a keynote speaker for your upcoming event. This is an important decision that requires careful consideration, particularly if you’re holding the event in hopes of growing your business or increasing sales revenue. While there are many reasons why hiring an engaging keynote speaker is beneficial, its main purpose is still to educate and inspire your audience.
Here are some ways on how to book keynote speakers successfully:
Hire someone who is known in the industry. Having a well-known person headline your event can make it more successful because this individual will bring in added recognition. A keynote speaker with several years of experience and accomplishment within the field he/she has chosen will help attract more people to attend your event. Hiring an established keynote speaker will also give you more credibility. So if you are thinking about hiring someone new or less experienced, this may not be the best option for your event.
Hire someone interested in your company’s mission and vision. Find key individuals within your industry who see value in what you do and want to help contribute to its success. Be sure that the person chosen has interests in common with your brand or company image; otherwise, there will be less of a connection between him/her and his/her audience (which would result in lower engagement). Keynote speakers can easily speak about their own life experiences without mentioning any affiliation with certain brands; however, having an interest in the same field or industry can help them become more passionate about the topic more easily.
Hire someone who has a good relationship with your audience. It helps if your keynote speaker is familiar with his/her audience, whether it’s through previous speaking engagements, social media interactions, or shared connections. This will help create a connection that will benefit you in multiple ways. For example, more engagement, increased likelihood of getting referrals from current customers afterward, and better sales conversion rate for future events).
Hire someone who can maximize value on stage by adding personality to their presentation. Having an engaging keynote speaker is beneficial for motivating the audience and connecting with them on a deeper level on and emotional level. Many speakers can provide great value through presentation alone; however, finding that perfect mix of entertainment and education will determine how your audience will engage with the speaker during the event.
Hire someone who is in line with your industry’s current trends. For example, hiring someone who has embraced new technology or trending topics in the field will help you stay up-to-date on what’s happening in your industry. This also gives your audience something new to learn, adding educational value to their experience.