If you are looking to make a video for your business, you may be wondering about how explainer video pricing works. While every production team has a different process, there are certain factors that tend to be in common. Here is an overview to help you understand this process. You will also gain some insight about how you can make your video even better than you expected.
Who is writing the script
One of the most crucial elements of your video is the script. This means that someone has to figure out exactly what the video will say. You’ll also need to think of the right images, sounds, and other elements that will go into the production.
For lower end solutions, you may have to come up with a lot of that yourself. However, that’s not a bad things. After all, nobody knows your business better than you do. Working on your script yourself can give you a big advantage.
Even if you have the budget to have the whole thing taken care of, you should still be involved. Respect the work of the experts but make sure you fully understand all aspects of the final script. There is a balance that can be achieved that will result in a video that will work well for your business.
What kind of technology will you use
Are you looking for a video to be animated completely from scratch? This may be more costly since it’s very labor intensive. This kind of process requires a lot of effort and time. Your team will use specialize equipment for your video.
The other part that makes it hard is the fact that mistakes cost a lot as well. Since everything is done from scratch, your video has to be more or less perfect with each take. The end result is worth it.
Another viable option is to use pre-made components. Although it may not be as smooth as the hand drawn options, it can still work. In fact, with the right script it might even lead to higher sales rates.
You should ask about the specific processes the production team uses. The more clarity you have, the easier it will be to have confidence. Remember, you are paying for a tool that is, in effect, an investment. The idea is for the video to lead to higher profits.
Do your best to invest as much as seems reasonable. A good video can give you a true advantage in your market place. To understand this more, speak to a team member today.