The accelerated advances in new technologies coupled with rapid shifts in consumer preferences are revolutionizing how the automotive industry responds to disruptive trends. Unlike many other sectors, the industry has largely been immune to major disruptive developments. Increasing automation and digitization have given rise to four trends: connectivity, electrification, diverse mobility and autonomous driving.
Industry experts concur that these trends have the capacity to dramatically accelerate and reinforce one another. Leaders need to devise an integrated perspective on a strategic response to the challenges. The potential scenarios likely to unfold in the short- to medium-term are varied. The revolution will have an impact on the automotive value chain, potential new players, suppliers and manufacturers. Although not all forecasts may become reality, players need to prepare for multiple game-changing scenarios.
Advanced vehicle systems
Autonomous driving technology, commercial vehicle inspection app and connectivity enable motorists to enjoy a wide variety of media options and other on-board services. Vehicle systems will require regular upgrades to remain competitive in the ever-changing environment. The demand for newer, more advanced systems will grow as consumers become more aware of the range of possibilities.
Experts anticipate a slow-down in the vehicle unit sales growth rate due to a shift toward shared mobility on a global scale. This reduction is attributed to the rise in e-hailing and car sharing. However, the drop in private vehicle sales could be offset by an increase in the sales of shared automobiles. The vehicles are replaced much faster due to wear and tear associated with higher utilization.
A shift in mobility trends
Adopting a granular view of mobility markets is a sure-fire way for industry players to predict the future. City-type will most likely replace region or country as a vital segmentation criteria that influences mobility trends. In the near future, the automobile markets in megacities around the world will share the same mobility behavior. A highly diversified and complex scenario compels incumbent players in the automotive sector to compete on multiple fronts. In some cases, they will be forced to form partnerships with competitors.
Increase in complexity
On another level, leading technology companies, specialty OEMs and mobility providers will exacerbate the complexity of the landscape. Auto manufacturers faced with long-standing operating challenges will be the hardest hit by the disruptive trends. They may consolidate market positions through new forms of partnerships. In addition, they have to transform value proposition from conventional car sales and maintenance to integrated mobility services.