Ecommerce Website Design Best Practices
Your ecommerce website design is the first impression your business makes on potential customers. It must be attractive, easy to navigate, and provide a positive user experience.
A well-designed eCommerce website will capture your visitors’ attention, make them want to explore your site more, and ultimately turn them into paying customers. To achieve this, you need to follow some eCommerce website design best practices:
Use eye-catching images and videos on your homepage:
Large images capture attention without making the page feel crowded. They also give a good overview of what your product is like and make it easier for people to identify which ones they want to buy.
Use step-by-step processes and high-quality video content to show your products or projects’ development process. These will increase transparency, enhance branding, and build trust with your users.
Avoid popup windows:
Many eCommerce websites display their latest promotions in the form of popups, but they’re usually a distraction and not helpful for shoppers. They’re also difficult to close once they pop up.
Keep your navigation simple and effective:
Unlike other types of websites, eCommerce pages have multiple links to different areas. This can cause confusion and frustration if the links aren’t clearly labeled, making it hard for people to find what they’re looking for.
Add header links:
Header links help your visitors visualize where they are and navigate to the next page. They also give you a chance to showcase your most popular products.
Use a UVP that’s concise and highlights the value of your products
Your unique value proposition (UVP) is the most important part of your website. This will set you apart from competitors and convince your visitors to buy your products.
If your UVP is long, it will be difficult for your visitors to scan and read. This can lead to a loss of sales and conversions.
Create a visually appealing UI with movable elements, animations, and GIFs. Movable elements help readers easily discover your products and their benefits, while GIFs communicate your brand’s values more effectively.
Using animated buttons and icons on your product pages is a great way to stand out from the competition. These can also be used to encourage people to click on CTAs and take action.
Use color inspiration to drive sales:
The colors you choose on your ecommerce website should reflect your brand identity and the type of products you sell. For example, if you’re a fashion brand selling women’s clothing, you might want to incorporate bright, trendy colors.
Incorporate a visual hierarchy to organize your homepage and product pages:
A visually-appealing UI is essential to boost conversions and attract consumers. It should also be mobile-friendly so that it can be viewed on any device.