Its common knowledge that today’s consumer rather watch a screen than read a long advertisement. According to experts at Austin Marketing Video Companies, a twenty-five second video can be twice as effective as the traditional lengthy sales letter. Prospective customers want it quick; now, yesterday and fast. If you lose their interest, you’ll lose their patronage to your competitors.
Best Way To Communicate
Can you think of a better way to get a message across? Experts at Austin Marketing Video Companies point out that videos are a precise, to the point web commercial. Video marketing helps to provide fresh and innovative ways to attract and retain your audience.
This form of advertising provides that personal approach to grab the consumer with emotion and a specific message, explaining why they should buy from you; why refer you to their friends and return back for more. These online commercials will spark the same reactions the television ads do. Online video advertising helps convert visitors into customers. It takes the guesswork out of your credibility, and provides an easier understood medium that requires minimum effort on their part.
What Are the Top 3 Things Video Advertising Can Do?
• Engage your users by utilizing dynamic, exciting media experiences
• Enhance your credibility and increase the customer’s perceived value.
• Increase your conversion rates.
• Set you apart from your competitors
Your company becomes the case study your competitors are waiting to review. You’ll be the one in the lead, showing your more cautious competitors what works.
Being First has its Advantages
Many sit around and watch out for results, reviewing case studies waiting to see what works and what doesn’t, while the competition has already jumped on board and is fast becoming market leaders. Along with video marketing, companies can easily increase the power of a marketing campaign by offering pre-sales of the product. This offers the customer the opportunity to be guaranteed a copy of the latest product before it has even has the chance to hit the shelves-virtually speaking, of course. This takes the guesswork out of whether or a not a product is going to be available when the time comes to take an order.
More importantly, pre-sales serve to whet your buyers appetites for anything and everything that you care to give them.
When you implement your plan early, you create an entire buzz. That buzz opens the door to influence visitors and ignites excitement. You will welcome all that emotional impact the television provides and the interactivity of the Internet, all rolled up into one powerful punch.