Everyone loves a good story. There is something intrinsically appealing about a good tale that draws in the audience. It captures their imagination, and for the duration of the art of product storytelling, the characters in the story become a part of their world.
Research conducted by Stanford University concludes that stories are 2200% easier and simpler to recollect than facts and figures. And so, if you want a product to be remembered by the target audience, the art of product storytelling is crucial.
The Art of Storytelling
Every product available in the market addresses a certain requirement or demand. And within this demand or need are innumerable stories that may be explored. The essential idea behind product storytelling is to draw in the audiences and address a struggle within the plot, which also finds resonance in their lives. The storytelling must be creative and smooth so that the product is as easily associated with, as is the story.
How to Tell a Good Story
To create a product story, it is imperative to first understand why and when people buy a product. This will help identify the struggle or conflict that the story should focus upon, and the product would help resolve. The more the audience is able to associate with the story, the more they will connect with the product.
You are not merely selling the product and its benefits, but the advantage those benefits bring to the consumer’s life. The story must communicate the difference the product made to the story, and how it can have a similar impact on the audience’s life.
The ABCs of Great Storytelling
When it comes to storytelling, the most important thing to keep in mind is to keep it simple and clear. The human experience is the basis of a good story. It is easy to relate to and connect with. And to tell a great product story you must understand the target audience and their experience of the world.
The story must have a clear plot, conflict and a resolution. This will ensure that the purpose of the narrative is clear and apparent. The characters should be easy to relate to, and the main character should inspire the audience. The journey of the main character is as important, if not more, than the final destination, which is the resolution of the conflict.
A good story is capable of stimulating both emotions as well as creating memories. It makes people feel, and remember. Great product storytelling establishes a powerful and meaningful connection between the product and the consumers.