What is brand storytelling?
Brand storytelling class is “a marketing-inspired approach to story creation that focuses on the intersection of brand purpose and audience experience.”
Brand storytelling in a nutshell: When it comes down to brand storytelling, all you need is a good hook (or several), an interesting character or two, and some inciting incident — which could be anything from a simple question or dilemma — followed by rising action, climax and resolution.
At its core brand, storytelling should always focus on your customers’ needs while also bringing forth your unique selling proposition (USP) – what makes you different from other brands? Once these steps are completed, you can move into execution mode, where building out multi-dimensional characters becomes much more critical.
Telling brand stories is a great way to increase brand awareness and sales alike, but it shouldn’t be done without purpose, or the end won’t justify the means you went through.
Marketers are always looking for new ways to brand their company and tell the story of who they are. Brand storytelling is one way that many companies try to do this, but it’s not as simple as marketers want it to be. You need three main points to create a brand story: brand essence, brand narrative, and brand personality.
This article will explain how these three points come together to create a successful brand story!
Brand Essence: brand essence is the brand DNA. It’s what makes your brand unique and special, different from all of your competitors! Without brand essence, there wouldn’t be a reason for customers to choose you over someone else.
Brand Narrative: the brand narrative is how that brand essence gets communicated through storytelling. Your brand narrative should include who the company is and why they matter in this world and why people should care about them!
This can take many forms, like writing an article or making a video series – it just depends on what works best with your brand story using various mediums such as social media posts, blog articles, etc.
Brand personality: brand personality is how you communicate your brand story to the consumer. It embodies the tone of voice and language used as well as imagery, style, etc. This can be done in a variety of ways, such as themed events or social media posts!
In conclusion, brand storytelling is essential to brand awareness and in an increasingly competitive market!
For more information on brand storytelling class and finding the one best suited for you, check online.